// IMU // -- The Inside Out -- //

IMU is more than a t-shirt company. This is about spreading happiness and changing perspectives. A reminder to have true compassion for others.

It’s all wrapped in a fresh package and delivered through unrivaled customer service.

IMU is a deeper connection. To your friends, family and community—the one you live in now and the one your actions will help shape. That’s why we’ve committed to serve our communities and encourage you to do the same.

IMU is a call to action. To appreciate the people and experiences that make you who you are. And the badge on each shirt will serve to spread the word.

Let’s see how far it can go.

IMU. The inside out.

-The IMU Brand launched September 4, 2009-

A Note From David Merritt, Founder and CEO

Follow Me on Twitter: DavidMerritt15

My freshman year of high school, I made a conscious decision that I was going to play college basketball. From that moment, I never stopped fighting for my dream. For three straight summers there wasn’t a day I wasn’t in the gym trying to get stronger, get better. But during my senior year of high school, with no Division 1 offers, I decided to accept an academic scholarship to the University of Michigan with the goal of making the team as a walk-on.

It wasn’t so easy. Despite my hard work, I didn’t make the cut – two years in a row. But the more work I put in, the harder it was to surrender. So I gave it another shot. And on my third try, I made the team.

Two years later I was named co-captain. That same year we went to the NCAA tournament for the first time in eleven years.

As a captain, I learned the importance of selflessness. It's about forgetting yourself by giving yourself. Sacrificing personal motives and goals for those of the team. No matter how any of us felt on a certain day, we had to give our all because the success of the team was dependent upon the efforts of each player. I saw firsthand the importance of individuals mobilizing as one unit, yet recognizing the distinct value of each person. I keep those experiences with me every day as I work on my new dream: I Miss You, Inc. and the IMU brand.

During my last season on the Michigan Basketball Team, while on the road playing a tournament at Madison Square Garden, I received a text message that said “IMU.” That I immediately identified the letters to mean "I miss you" struck a chord within me. Since that time, God has blessed me with a vision to take those simple three letters to great heights.

Even at a young age, I envisioned myself making a difference in the world and defying the so-called norm. That’s why, to me, IMU isn’t about selling t-shirts. I’m so passionate about this company because I believe in its message of happiness. I believe this is a movement that can transform communities and change the way people view the world. It’s a challenge to all of us. And I’m ready to take it on.