This is a Behind the Scenes look at the IMUGrind Photoshoot shot by Dante Marshall and styled by Brittany Kozerski. IMU is reclaiming plaid. We are taking what was once worn primarily by blue collar workers, lumberjacks, and farmers, and making it our own. Identifying the sense of work behind those professions, IMU brings you IMUGrind, from our Mostest Collection, encouraging you to rock this shirt as a symbol of passion for your craft.