News

9.02.10
Sneak Peek

Just a small sneak peek of the Men's hoody from our Fall Collection. This hoody has even more detail. Can't wait to show you!

| Posted by David
9.02.10
Fall Behind The Scenes

Behind the scenes photos from our photoshoot this past weekend + some sneak peeks of the Fall Designs.

| Posted by David
8.25.10
Jordan Rides The Bus

First off, ESPN's 30 for 30 series is amazing. I love them. However, last night's "Jordan Rides The Bus" really touched and inspired me. I'm not really a Jordan man, but EVERYONE must respect greatness. And that's exactly what he showed me last night.

| Posted by David
8.23.10
Shipping

Yes, Yes, Yes! (Hercules, Hercules, Hercules!) Late last week, our printer sent us over our first few designs for the Fall Collection. You guys are going to love the details we added to our product. Seriously. Even better print. Even more professional. We will start putting up a few sneak peeks in the next few weeks. STAY TUNED.

| Posted by David
8.20.10
Brandon Hines

Just got confirmation that my main man, Brandon Hines, will be performing at IMU's Fall Fashion Show at the University of Michigan. The show will take place Friday, September 10th, 2010, at 9 PM on the Central Campus Diag. I've gotten to know Brandon pretty well over the last couple of months and it's a pleasure to have him come support our message and mission. For those of you that haven't heard Brandon sing, he's moving towards a Stevie Wonder/Marvin Gaye type feel. He's going to TEAR IT DOWN. You can listen to some of his music at this website!

| Posted by David
8.18.10
Back 2 School

We all know how hard it is to leave summer and head back to school. What makes it a lot easier to handle? Some IMU in ya life! For the next week, you can get 30% off your IMU purchase by entering the coupon code, SCHOOLIN, at checkout. We have a limited number of products left and we are looking to clean out the rest of our inventory to make way for our Fall Collection. Head over to our Online Store right nizow!

| Posted by David
8.18.10
Street Team

Are you a student at the University of Michigan? Do you love IMU? Are you perhaps sitting there wondering, “hmm, how can I get INVOLVED!?” Well…we’ve got you covered.

There’s so many ways you can be involved, it’s out of control! You can help market, plan events, promote, network, and yes! you can lead. And this all falls under just one category: IMU Campus Street Team.

| Posted by Kuhu
8.15.10
Braylon Edwards

Our good friend, Braylon Edwards, WR for the NY Jets, loves wearing IMU! He loves it so much that he wore IMU's Divided Tee on the first day of training camp, which is being filmed for HBO's Hard Knocks series. We really appreciate the support Braylon!


Fast forward to 6:59 to see it in realtime.

| Posted by David
8.13.10
Kati Brandt

Earlier this year, IMU received an email from someone inquiring about a summer internship. Odd thing is, the email address was from Iowa State University. However, this wouldn't be a problem because obviously this person lived in Michigan and would be home during the summer. The good thing was, she was a fashion major and was really looking to gain experience in the industry. We checked out her fashion portfolio and thought it was probably a pretty good fit, so we set up a phone interview.

| Posted by David